The launch of our Catapult initiative

News News May 17, 2019 at 10:21am May 17, 2019 at 10:21am

Exciting times ahead for the Completely Events team as we launch Catapult, a brand-new initiative with the aim of turning great event concepts by ambitious event professionals into a fully realised show.

By launching this innovative project, our family-owned, independent business is gearing up to launch 10 new shows over the next three years, with at least two new shows every year from 2020 onwards, by engaging with specialists and professionals within the event sector who have a concept with potential.

What is Catapult?

Catapult is open to anyone who has an idea for a new event in any sector or has spotted a gap in the market; all that we ask in return is for successful candidates to demonstrate a fully comprehensive and achievable business case. We would then provide the funding and resource to transform the show from an embryonic idea into a reality.

Dom Millar, CEO of The Completely Group explains: “We’re looking at every opportunity on a case-by-case basis. As well as venturing into new markets, there are many trade and B2C shows that have perhaps been resting on their laurels and are ripe for disruption and innovation.

“We’re looking to engage with and support experienced event professionals who have identified an opportunity for a new show, across any sector and in any format, that will benefit from the resources, relationships and infrastructure we have in place as an award-winning events business.”

Why take part?

Successful applicants for the Catapult initiative will be able to tap into our years of events expertise, from a team of dedicated professionals within the event management, sales and marketing. Our involvement in rolling out the new shows will reduce costs and ensure competitively priced events for both exhibitors, participants and attendees alike.

In 2018 we also invested in our own custom designed shell scheme which would be at the service of the selected applicants. We use this at many of our UK and international events to ensure an efficient and speedy build and break-down, plus a flexibility of design.

In addition to the implementation of concept to fully realised event, Completely Events will provide full financial support to carry out the show and mentor successful applicants, sharing valuable management expertise, guidance and a unique lens on organising memorable events.

Corporate Social Responsibility also plays a huge part in our approach to organising shows, with sustainable methods and minimal waste high on the agenda. In 2018 we partnered with the ZSL London Zoo #OneLess campaign for our successful Completely Retail Marketplace UK shows, pledging to remove single use plastic from all events going forward and instead station water coolers around the venue.

The importance of collaboration

We believe that strategic partnerships are key to establishing new events. An example of the type of venue and supplier partnership Completely Events have already entered into includes an arrangement with Farnborough International Conference & Exhibition Centre, where Completely Events will be holding the inaugural The South East Wedding Show in September 2019 – a brand-new consumer show that aims to shake up the wedding industry.

Michael Watton, Venue Director at Farnborough International Exhibition & Conference Centre, said, “We are delighted to get behind this new initiative from our friends at Completely Events. It’s in all our interest to help new events thrive at our state-of-the-art facilities. We aim to support and help de-risk new initiatives such as this.”

As a business, our approach to new events is straightforward, with an emphasis on keeping things simple, effective and results focused, ensuring the best experience for everyone involved.

How to get involved

If any individuals within the events sector or with events expertise wish to get involved in this initiative, or refer someone who would be suitable, please get in touch by leaving a comment below or via our Contact Us.


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