Completely Retail Marketplace Nordics

The Brief

By 2017, there was a clearly-demonstrated desire from both UK landlords and retailers to enter more European markets. At the same time, local retail sector insiders in Continental Europe were keen to benefit from having Completely Retail Marketplace in their markets.

In particular, UK developers were keen to meet with new, innovative brands setting trends in the Nordics market.

The Solution

As a result, we launched Completely Retail Marketplace Nordics in association with The Nordic Council of Shopping Centers, their membership was excited about the anticipated commercial boost that would result from having this new and exciting event in Stockholm.

We also partnered with the Department of International Trade (DIT) who ran an event at the British Ambassador’s residence in Stockholm that coincided with Completely Retail Marketplace Nordics. UK brands attending Completely Retail Marketplace were invited to attend the event to represent the British retail sector and to network with their Swedish counterparts.

The Outcome

A key part of Completely Retail Marketplace Nordics was Soapbox, a unique series of sessions which give new, emerging or expanding occupiers the opportunity to take to the stage and present themselves and their brands to a wide array of landlords, agents and retail destinations. It would take months of emails and calls to reach the kind of audience that Soapbox delivers in just one day.

As well as attendance from the Nordics countries, participants came from further afield specifically looking to enter the Nordic Regions. The event attracted 350 delegates and 24 exhibitors. Introductions were made, relationships were forged, and deals were done.