Completely Retail Marketplace Benelux

The Completely Retail Marketplace brand continued to expand with the event held in Benelux, the first retail focused event in The Netherlands.

  • 536

    Bitterballen eaten

  • 579

    Kilometres cycled to the event

  • 7,125

    Jellybeans added to the welcome pack

The Brief

Completely Retail Marketplace was born out of a desire expressed by leading figures within the retail property market for a move away from the ‘’me too” exhibitions of the time, and the need for a more business-focused event. From its launch as an annual event in London in 2012, Completely Retail Marketplace has grown to be a Pan-European series of events: twice a year in London and annually in Dublin and Amsterdam. It was the continuing success of Completely Retail Marketplace London and the growth of Completely Retail Marketplace Ireland, now established as Ireland’s most effective retail event, that led to our first event in Continental Europe.

The Solution

In September 2016, Completely Retail Marketplace Benelux focused on facilitating entry into or expansion within the Western European market. The event took place at the famous Beurs Van Berlage in the city centre. The venue once was the stock exchange so it was an appropriate place to hold this fast-paced deal making event.

The Outcome

Completely Retail Marketplace Benelux was the first of its kind in the Netherlands, with no other retail-focused events currently held there. As a result, the event was extremely well received by the retail sector; landlords, agents and retailers alike.

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