100 Climbs Launch

Three individuals wanted to embark on an epic challenge to cycle 100 climbs spanning the UK and Completely events helped them launch the project to an audience of cycling experts, charities and invited guests.

  • 80

    Bikes

  • 100

    Guests

  • 500

    Cans of Craft Beer

The Brief

We were asked to organise the launch of the 100 Climbs Challenge, the latest venture for three property professionals. The 100 Climbs Challenge started on Friday 17th August 2018 from Guildford and took them along 5300km over 29 days around England, Wales and Scotland, ending in Central London and back in Guildford on Tuesday 18th September.

The Solution

We were tasked with putting together a proposal for the launch of the ride and to begin the fundraising for the charities. Services provided include venue liaison, catering supplies, delegate list management, registration staff and speaker liaison.

The Outcome

As a result, we organised the launch at the Assos Flagship store on Regents street. The event saw over 100 cycling enthusiasts attend the drinks reception with guest speakers including ITV Reporter Matt Barbett and Simon Warren the Author of the 100 Climbs.

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